I go to bed at 8:30 at night, get up at 4:30. I think broadly speaking, they'd be, as you know, "I'm going to follow a creativity guy around." I think they'd be surprised at how much discipline there is. If people listening could shadow you for a day from the moment you wake up until you go to bed, as creepy as that might be, just kind of a fly on the wall, what do you think they would be most surprised by? And I think what I'm looking for here is something unique about your routine, the way you work, the way you live. I want to switch tax and ask a very different question. It's tough, especially when you put so much energy and effort into what you create. And I don't have many thoughts to add except that if you do end up finding out the root cause of that, I would love to know because I've noticed that myself as well too. And this idea of skill and renowned is something that is really driving me to understand and explore more. I want to beat people up, metaphorically speaking. I'm on a mission to take them down to prove I want to compete. And so what's kind of getting me going these days, driving me up is that now I'm on a mission now. But there's this idea that I can be the greatest and the most creative person I know and actually I feel like I am, but that doesn't equal the greatest following.Īnd then you have the opposite, which this is what really bugs me, is you can have someone who is actually just a half-assed create or really just spewing out stuff that's actually detrimental to people's creativity, but they have the following. However, I've heard over the years, "Hey man, you need a personal brand," whatever. And so I'm writing this book, and I could give a crap normally about an audience that I personally have because that's what Baronfig is for. Yes, my wife will tell you I have unfortunate obsessions that come and go in waves, and one that's been really bugging me and then I'm just throwing big ideas out at the beginning here, controversial even, which is the juxtaposition of skill and renown. What have you been fascinated or obsessed by recently? What can't you stop thinking about?
So I'd love to jump straight into the questions on this portion of the interview, and I'd like to start out with a recent fascination. Oh, Daniel, thank you for having me, man. Joey, I am so thrilled to have you on 20 Minute Playbook. Please enjoy my conversation with award-winning designer and entrepreneur, Joey Cofone. You can find a searchable transcript of this episode as well as our episode guide with ways to dive deeper at /141. He's also the author of a brand new book called The Laws of Creativity, where he breaks down creativity into 39 laws that anyone can follow to become more creative. Joey is the founder and CEO of Baronfig, which is known for its incredible pins, notebooks, and journals like James Clear's Habit Journal.
I'm Daniel Scrivner, and on the show today I'm joined by award-winning designer and entrepreneur, Joey Cofone. In each episode, we dive deep to uncover the tools, strategies, habits, routines, and hacks that we can all apply in our own work and lives, all in about 20 minutes. Hello, and welcome to another episode of 20 Minute Playbook by Outlier Academy, where we decode what iconic founders, renowned investors, bestselling authors, and Outlier thinkers have mastered in what they've learned along the way. Transcript – #141 Joey Cofone, Founder & CEO of Baronfig | Favorite Baronfig Products, Skill vs Renown, Daily Disciplines, Favorite Books, and More
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